The beginnings: a concrete need
Geniosteo did not start with market research. In 2015, in Dijon, the project began with a practical need: making the day-to-day management of an osteopathy practice easier. Organising work, managing the practice and following its activity shaped the first features.
Jacques Joly Blary and his team develop the software with feedback from two D.O. osteopaths, Hélène Joly Blary and Annabelle Masson. This collaboration connects software development with experience of practising osteopathy: problems encountered in the practice help define what the tool should provide for professionals.
The first version is installed directly on the practice's computer. Geniosteo initially takes the form of management software used on site, from one workstation. This first experience opens the way for its adoption by other practices.
From one practice to several osteopaths
Within a year, other practices in the two osteopaths' network start using Geniosteo. The software must now serve several professionals and allow everyone to benefit from improvements to the project.
This wider use brings a difficulty: each practice has its own installation to maintain and update. Distributing an improvement to all users gradually becomes more complex.
The team therefore completely redesigns Geniosteo to run in the cloud. The software becomes an online service with shared updates. This organisation simplifies maintenance and avoids managing a separate installed version on each computer.
For osteopaths, this change also widens access to their working environment: they can find it on different devices and in different places, including at home. Geniosteo therefore evolves from software designed for one practice into a platform for several professionals.
2015–2020: five years of development
Over the following years, Geniosteo evolves in response to its users' needs. The practice remains at the centre of the project: feedback from real work guides development to organise activity better and make everyday work simpler.
This first development phase runs from 2015 to 2020. Active development slows and then stops in 2020. Another period in the life of the service begins.
2020–2026: keeping the service running
The service keeps operating. The application is maintained, and the operations needed to keep it running and secure continue. Development of new features is paused, while maintenance of the existing application carries on.
Geniosteo therefore goes through several years of stability until development resumes in 2026. This continuity connects the original software with the project's new chapter: the relaunch builds on a history and a service that have continued to exist.
2026: Geniosteo starts again
In 2026, Jacques Joly Blary and his team actively resume developing Geniosteo. Six years have passed since active development stopped, and this resumption provides an opportunity to look at the project afresh.
Technology and digital habits have changed. Artificial intelligence opens new possibilities. Osteopaths' challenges also extend beyond managing a diary: practising involves finding reliable information, understanding the framework for one's activity, exchanging with colleagues and working with other healthcare professionals.
The team therefore decides to rethink what Geniosteo should become. Modernising the original software is part of a broader ambition: gradually building an environment that supports several aspects of professional life. This is the direction we give today to the Geniosteo ecosystem.
Our vision
Building the digital ecosystem for osteopaths
Our ambition is no longer just to offer practice management software.
We want to gradually build an environment where osteopaths can find the tools, knowledge, resources and other professionals they need throughout their careers. The word ‘ecosystem’ expresses our wish to bring together needs that are connected in reality. Managing a practice, accessing knowledge and professional exchanges are not three separate lives for an osteopath. Our project is to give them a coherent place in one environment, built and enriched over time.
Geniosteo is therefore built around several complementary dimensions.
The practice. Tools to manage and develop your activity, organise everyday work and reduce the time spent on administration. This dimension directly continues the project of 2015. The software should help professionals structure their work and spend less energy on tasks surrounding their practice. Geniosteo's broader ambition therefore retains a very practical foundation: what happens in the practice every day.
Knowledge. Guides, in-depth articles, practical resources and professional information covering practice as well as regulation, taxation, management, communication and practice development. A professional may need to understand a question of practice, then a regulatory obligation or a management topic. We want to make this knowledge accessible and understandable while taking its reliability seriously. Creating resources must therefore include a method for finding sources, analysing them and explaining their limitations.
The community. A space where osteopaths can exchange experiences, ask questions, share resources and collectively improve their practices. Other people's experiences can shed light on a difficulty encountered in one's own practice. Our ambition is to provide room for these exchanges without confusing personal experience, opinion and established knowledge. The community and editorial resources should complement each other: sharing what happens in practice and examining what can be learned from it.
Interprofessional relationships. We want to encourage dialogue and cooperation with doctors, physiotherapists, midwives and other professionals involved in patient care. Osteopaths' place in the care pathway cannot be built in isolation. We wish to encourage relationships based on understanding each profession's skills, recognising their limits and serving patients' interests. Cooperation is a direction for the project that requires dialogue and respect between professions.
The profession. Geniosteo should also contribute to debates about osteopathy, analyse regulatory and scientific developments, and defend osteopaths when the facts justify it. This ambition commits us to examining the facts before taking a position. Defending professionals may mean explaining a misunderstood situation or discussing an unjustified criticism; it may also require addressing a limitation or difficulty within the profession. Our support must remain consistent with rigorous analysis.
The patient remains our starting point
Defending osteopathy does not mean defending every osteopathic practice.
Our position is different. Supporting osteopaths and serving patients' interests should go hand in hand. Developing a tool, publishing content or contributing to a debate makes sense in this perspective: helping professionals practise with greater clarity, perspective and responsibility.
We believe a profession becomes stronger when it can question its own practices, recognise what it knows and what it does not yet know, improve the quality of its care and work with other healthcare providers.
We also want osteopathy to be assessed with the same rigour and intellectual honesty as other healthcare disciplines.
This means defending a practice when it is portrayed unfairly, while also recognising its limits when the available knowledge requires it.
That is why Geniosteo has adopted an editorial and scientific charter, based in particular on researching sources, examining opposing arguments, distinguishing absence of evidence from evidence of absence, contextualising positions and using precise language. This charter provides a framework for the editorial dimension of our project. It explains how we intend to approach health topics and controversies: not turning uncertainty into certainty, examining opposing arguments and accepting changes to a conclusion as knowledge evolves. It connects our vision for Geniosteo with a way of working and presenting information.
Our aim is not to win turf wars.
It is to contribute to better practices and, where appropriate, better collaboration between professionals.
Ten years later, the same approach
Much separates the first Geniosteo installed on a Dijon practice’s computer in 2015 from the platform we are building today.
But the method remains quite similar.
Start with practice. Listen to professionals. Identify their problems. Build tools to solve them. This thread connects the different periods in our history. The first practice gave rise to the software; other users led to the cloud; the resumption in 2026 broadened our perspective to knowledge, exchanges and professional relationships. At every stage, the question remains how Geniosteo can help in practical terms.
In 2015, that meant creating practice management software.
In 2026, it means building something more ambitious:
an ecosystem designed to help osteopaths practise better, manage their activity better, share their knowledge better and find their place in the healthcare pathway.
And this new story is only just beginning. We are building this new stage gradually. The project's history reminds us that a useful environment grows out of understood needs and feedback taken into account. Our ambition has grown, but it remains tied to that requirement: making Geniosteo a companion to osteopaths' professional lives.
A vision, a commitment
Discover the twelve principles that guide our content, our analysis of sources and our contribution to the profession’s debates.
Read our charter
